Although Hotel Perma aims to reduce paper use as much as possible, there are instances where printed items are necessary. However,I believe that print doesn’t have to be ‘bad’ if done correctly.

 The letterhead and business card are both made using 100% uncoated recycled paper and eco-friendly inks. The design is minimal, and each item includes a small note to prompt the end user to recycle the paper again.

 The key cards are made from thin wood embedded with aa RFID chip. The wood is sourced using Forest Stewardship Council® (FSC®) Chain-of-Custody certification. FSC® is an independent, non-governmental, not-for-profit organization established to promote the responsible management of the world’s forests. This was the best option based on security and ease for guests, and is a more sustainable option than the standard plastic key cards used in most hotels. 


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Bedding linens that are damaged or worn out are re-purposed into linen tote bags. Each bag is decorated using leaves and greenery that have fallen off plants naturally that are then dipped in a natural dye, and stamped onto the fabric. All profits from these bags are donated to environmental protection effotts. 

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The restaurant and lounge cook with produce that is grown on-site using redirected rainwater runoff, and hydroponics that filter grey water for reuse throughout other hotel facilities. The restaurant also recycles glass bottles by cutting them down to make a collection of eclectic branded glasses.

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The bedding and the uniforms for Hotel Perma are made from naturally dyed, durable and soft linen fabrics. Linen is made from flax plants, which take far less water to cultivate than cotton fabrics. Untreated linen is also fully biodegradable, unlike most synthetic fabrics such as polyester and rayon.

Because this brand focuses so much on sustainability, it was important to be incredibly mindful when deciding what items should be branded and what materials they should be made out of. 


At the core of the Hotel Perma brand, is the dedication to green infrastructure and sustainable building techniques. In particular, the use of Rammed Earth construction.

Rammed Earth is a sustainable building technique where builders take the existing raw sediment materials on the construction site, and compact it to 50% its original volume to form strong walls with a beautiful, unique layered patterns. When done correctly, this technique has a very low carbon footprint and reduces the use of chemicals and synthetic materials throughout the building process.

Aside from the sustainability benefits, the end result is undeniably stunning. I pulled inspiration from the flowing linear patterns in the walls when designing the various logo marks for Hotel Perma. I wanted to find a balance of modern simplicity and natural rhythm that would echo through the branded materials just as it does throughout the physical space.

Logo marks

Hotel Perma is an eco boutique hotel built to demonstrate how innovative green infrastructure and eco-friendly architecture can create more sustainable lifestyles and communities. 




Branding / web / print

HOtel Perma


Hotel Perma is a passion project to design an eco-boutique hotel that showcases green infrastructure and sustainable building techniques. The hotel aims to create a space where nature and habitat merge together to create unique spaces that are as purposeful as they are beautiful. 



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