Alice is a stellar creative whose services go beyond the basics of copywriting. She deep dives into a brand's entire communication strategy to distill what works best to engage their audience and uses that to craft copy that embodies her client's voice and values. Alice applies her expertise in a way that honors the entire user journey to create trust and authenticity, while also achieving high conversion rates and growth for her clients. This project was a collaborative effort, where Alice provided a detailed analysis of her brand values and mission, and we translated that to a visual identity that complimented her unique approach and distinct brand voice.
The mix of edges also represents two aspects of AWC’s work. Firstly, I felt it offers a rawness that matches her brand voice, not afraid to be frank, real, and honest. Secondly, I think it also ties into her ability to take your clients thoughts and vague directions, and bring everything into focus with clear copy that talks to their specific audience.
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Building community
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Provided by Alice Writes Copy
Honest + transparent communication
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Provided by Alice Writes Copy
Balancing goal-oriented tasks with playfulness
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Provided by Alice Writes Copy
Curiousity + Gratitude + Admiration
Provided by Alice Writes Copy
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